Why SEO Matters Now More Than Ever? – What to Know

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75 / 100 SEO Score

Search Engine Optimization (SEO) services are being extremely utilized nowadays due to the COVID-19 pandemic. With fewer reasons and time to be out of the house, people are looking for alternatives to physical shopping and searching for services out of their homes. People who are looking for specific things want the best options available because money has become slightly scarce for some these days. 

Additionally, people being stuck at home has given them a lot of time on their hands to do so many things. They look for media services such as live video streaming or go window shopping on different shopping sites. When it comes to people’s conditioning online, they are more inclined to only click the first few links on a search engine results page (SERP).  For the average user, these are the most popular options or the most legitimate ones. 

The last few months of internet usage has seen a larger use of search engines to find content, as well as SEO companies and specialists seeing exponential growth. With this trend in mind, this may be a great time to jump into SEO services to grow your business.

Why Use SEO During A Crisis

SEO is extremely cost-effective compared to other forms of digital marketing. You may be able to purchase SEO software tools, but you can also do it on your own with no cost involved. Paid ads, hosting events, and giveaways or working with brand ambassadors and promoters all entail shelling out money for them to work. SEO is merely putting out engaging content regularly to get your business up the SERP ladder. 

It also brings long-term growth with it, in which earning a top spot on Google is a position that is likely to be maintained for some time, and even longer if you keep pumping out content. If you see your results dropping, just keep updating content and tweaking your keywords to ensure that it is what people find when on the lookout. 

In a world where traditional marketing is not as effective, digital marketing prevails with this pandemic keeping everyone at home and on the internet for long hours each day. 

Improving SEO Strategies For Better Growth

One of the biggest factors that come into play when it comes to SEO is the use of the correct keywords. If you already have a useful set of keywords, it could be helpful to do further research on what people look for or words used in searches these days with the pandemic. Times change and people search for different things, so having an updated master list of keywords can assist in better growth. 

Writing useful content and articles is important nowadays. Don’t keep relying on just cramming keywords into a document just to boost SERP rankings. Make sure articles are helpful as well, and that you are writing them with the reader and audience in mind. Those reading your article will know when an article is written from the heart and is well-produced, so be sure to spend time improving your writing. Keep content continuously flowing and updated so that visitors are aware that your business is still active and is working hard to provide people with enjoyable articles while stuck at home. 

Prioritize Local SEO

Another technique that has been known to work well is the use of localized keywords that prioritize searches of people who are close by. Chances are that your business will benefit more from the people around you, rather than international clients and visitors. Bearing this in mind, keep your SEO keywords localized to have better visibility in the market around you. 

Conclusion

COVID-19 put the world in a shock and has seemingly created a “new world order.” What industries used to be powerful were put on hold, and other unlucky businesses were shut down forcefully due to the virus. In a world where the internet is used excessively each day, digital marketing has assisted businesses to stay afloat. 

If SEO looks too tedious for you to manage on your own, try the premium services of our Pittsburgh’s SEO experts at Surge SEO. Contact us to get your business site on page one ASAP!

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