More businesses in this digitally-oriented landscape are adopting minimalist websites as it offers a clean aesthetic that is pleasing to the eye and easy to navigate above all. When it comes to optimizing web design to improve their SEO, the layout, responsiveness, and visual hierarchy are among the pillars of an SEO-friendly design.
Choosing between a single-page website versus a multi-page website also plays a pivotal role in your search engine result pages (SERPS) ranking, which is why you need to weigh the pros and cons before deciding which one suits your brand the most. In this article, we’ll be focusing on the advantages and disadvantages of single-page websites:
What are the Benefits of Single-Page Websites?
Pro #1: Mobile-Friendly
Single-page websites can quickly adapt to mobile screens and quickly load no matter the device being used, which means it can provide winning points in terms of creating a fantastic user experience.
That’s why various mobile apps have one-page websites as the style caters to smaller screens. This can give a competitive advantage to businesses since most modern consumers have transitioned to using mobile devices when searching for queries compared to desktop over the recent years.
Pro #2: Provide Higher Domain Authority
Backlinks and link-building make the world wide web (www) go round, which is why businesses dedicate a portion of their marketing efforts to generating credible backlinks to build their credibility. Search engines also favor websites with a higher number of quality backlinks as it proves that your site is relevant and trustworthy.
With that in mind, single-page websites offer higher domain authority since all the links point to a singular URL, so there will always be an equal measure of links to the page.
What are the Cons of Single-Page Websites?
Con #1: Content Lacks Depth
Seeing as you’re forced to present all your information on a single page, you need to keep your content short and sweet to avoid overwhelming users. This is not a problem for brands that don’t need to talk about broad topics, but it can be a hindrance for companies who need to cover a wide range of blogs.
Con #2: Ranking for a Wide Variety of Keywords is Limited
Since there is only a single page, the content is significantly cut back to its bare essentials. Not only does it lack depth, but this means it will also hinder your freedom to rank on a wide variety of keywords.
The Bottom Line
Achieving a good ranking with a single-page website is possible, but it has its limitations when it comes to traffic potential. It can impose a hindrance when targeting keywords and removes the freedom to talk about various topics.
With that in mind, single-page websites can still be a compelling choice for considering your target audience and having solid objectives for your site.
Let us help you rank higher on search engines by optimizing your web design. We’re a Pittsburgh-based digital marketing agency specializing in SEO services for local businesses!