If you’re looking for a highly effective form of marketing that can attract qualified visitors to your website, pay-per-click (PPC) advertising is the most popular choice. It helps start-ups and Fortune companies alike rise on top by boosting traffic, increasing clickthroughs, and impacting sales. However, it requires expert management for PPC advertising to work to its fullest potential.
While there are multiple marketing agencies available, they are far from equal. Choosing the wrong partner can lead to a waste of resources and other costly consequences, which is why you need to know the factors that make up a great marketing company.
With that in mind, the list below explores some of the must-have qualities you need to look for when partnering with the right PPC management agency.
Factor #1: Ability to Provide In-Depth Conversion Forecast and Reporting
A reliable PPC agency should know that setting up a new campaign involves more than just optimizing your AdWords, keyword research, and other relevant tools. Each funnel must have measurable metrics so that the agency can generate marketing insight and see which data shows to create more successful leads.
Be sure to confirm whether you have independent access to their reports and expound on the type of metrics you should anticipate during your particular campaign. Doing so allows you to see ways to optimize your conversion rate.
Factor #2: Ability to Keep Up with Algorithms by Ongoing Campaign Research
Leading search engines like Google, Yahoo, Bing, and more constantly update their algorithms monthly. Adapting to these changes is crucial for ranking on the top pages, which is why your PPC management agency should have the wits and tools to keep track of the changes. This is so they can apply necessary tweaks to your ad campaigns, though staying on top of the algorithm also leaves more room for your team to create valuable forecasts.
Factor #3: Guarantees Structured Campaigns
A successful and solid PPC strategy largely relies on a structure to ensure there’s little-to-no room left for errors. With that in mind, a reliable PPC agency should break down the campaign into categories either by page or by-product to ensure no targeted keyword overlaps with each other.
Structured campaigns not only promote a seamless marketing delivery, but it also ensures that your ad budget goes out to the right places in your plan.
Factor #4: Local SEO Expertise
Combining local SEO with PPC advertising creates one of the most fool-proof ways to attract more foot traffic to your brand – online and offline. An expert PPC management company should offer targeted keywords, optimized ad copy, landing page suggestions, and other ways to hone in on prospective leads based on your location.
This should offer the best of both worlds by generating followers for your brand, promoting online purchases, and encouraging curious customers to visit you in-store.
The Bottom Line: PPC Marketing Agencies Should Have Depth of Expertise and Transparency
Online marketing is a cornerstone of success for modern businesses in this highly-digitalized world. With millions of like-minded companies saturating the internet with their websites, finding ways to stand out from the competitive crowd involves a combination of tactics.
PPC advertising is a powerful tool that can drive quality traffic to your business, but you need to work with a company that understands your market and has a depth of expertise to make a positive impact on your bottom line.
Let us help you spread your campaigns and boost your brand awareness by managing your PPC advertisements. We’re a Pittsburgh-based digital marketing agency specializing in services like PPC advertising for local businesses!