Search Engine Optimization (SEO) has been a steadily-rising business trend in the past year, especially as the need for it has been skyrocketing. With today’s generation hooked on the use of search engines like Google, Bing, and Yahoo, SEO has been the business world’s method of keeping up with the times.
Much like traditional targeted advertising, the use of good SEO practices can increase your business’ online traffic by generating more leads. SEO, much like any other digital marketing trend, is a constantly growing and adapting structure. While basic SEO procedures can get you in on the game, staying on top of current trends is still necessary to adapt and get ahead in the market.
To help your business get the most out of your business website, here are three simple SEO practices that you will need to develop to stay ahead of your competitors this 2020.
Prioritize Mobile User Experience
While web developers are supposed to ensure your website’s compatibility across all web browsers, it is also a wise practice to check for mobile compatibility. A majority of today’s population spend a lot of their personal time stuck to their mobile devices, so there are increased chances of your website being accessed through a mobile platform.
Don’t just stop at making sure that your web design is mobile-friendly—make it a quality experience, as well. User experience (UX) is directly correlated to lead generation, so ensure that your mobile UX is top-notch. One way to do this is to make sure that there are appropriately-sized icons and clickable links on your site, as well as providing social media buttons for sharing. Fixing your formatting and minimizing loading times are also highly important, essential for making sure that your visitors don’t bounce.
Increase Voice Search Targeted Keywords
As the mobile world gets stronger, so does the impact of its accessibility support. While keywords and keyphrases are highly important to SEO, the rise of digital assistants can change keyphrase usage entirely. The rise of highly advanced digital assistants like Siri, Alexa, and Google assistant have made internet searching much easier for users by utilizing voice prompts and commands.
Whereas previously, keywords were quickly scrambled phrases for searching, keyphrases may now have to be crafted to particular voice commands commonly used to search. For example, when looking for SEO services in Pittsburgh, you would merely type, “SEO services Pittsburgh;” whereas if you were speaking to a digital assistant, you would say, “Which SEO service is the best in Pittsburgh?”
Produce Video Content
Video content has been growing in popularity within the past year, but this 2020, it is expected to be the primary source of internet traffic. While blogs and written content will still be prevalent, video content will easily overshadow its potential to grab visitors. If you want to up your online presence, then utilize videos within your website, pairing it with a smartly-written content summary.
While these might seem like basic and common-sense practices, jumping ahead of the trend by focusing on these fundamentals can pull up your website’s rankings faster than a blink. By doing these three simple SEO practices, you can stay relevant in this highly fluctuating online world.
If you need the help of an affordable and efficient SEO service in Pittsburgh, then we’re the best one for you. Get in touch with us today, and see what services we can offer for you!