Seeing as businesses are now running on a digitally-oriented landscape, online marketing, and search engine optimization (SEO) strategies are now integral aspects of a company’s growth. Many are aware that SEO is designed to help enhance the visibility of your website by verifying its relevance and helpfulness to your target audience.
When done right, you can rank high on the first pages of leading engines like Google, Yahoo, or Bing, which can help put your brand on the map to success as it introduces you to a broader pool of potential customers. Beyond on-page optimization and targeting keywords, link building in 2020 is what keeps the world wide web go round.
What is Link Building?
Also known as backlinks, it is the practice of improving search engine visibility by building one-way hyperlinks. It’s a cornerstone of Google’s ranking signal as backlinks can help determine the overall quality of your website, either through content marketing, email outreach, public relations, and other link building strategies.
It’s an excellent way to drive organic traffic to your website, which you can achieve through the following tactics:
Tip #1: Including Your Business in Directories and Local Citations:
If your business is operating within a local community or runs on a niche service, adding your company name to business directories like Google My Business, Yelp, or Yellow Pages can exponentially boost your search ranking and local presence.
Establishing connections with these reputable sites can help build your credibility and ensure customers are looking for your products or service that your business is reliable.
Tip #2: Prospecting for Broken Links
Reporting the broken links of your competitors may seem like an outdated effort, but it’s still a powerful move to this day. Scouring different blogs from competing industries and brands for any broken links is a great way to redirect the opportunity to your site instead.
With that in mind, you can efficiently run a backlink audit by checking the Target URL to get all the information you need using its advanced filters feature.
Tip #3: Reverse Guest Posting and Getting Mentions
Guest posting on reputable companies and their established websites is a common strategy to link building, but not many see the value of reverse guest posting. Instead of writing for other prominent brands, you can scour for leading bloggers or influencers that are relevant to your business and have them publish a guest post on your blog.
Meanwhile, getting mentions from customers and other businesses is like a professional version of getting double-tapped hearts on Instagram. It’s a significant boost in your brand identity and helps bolster trust between potential customers and like-minded peers.
In Conclusion: Link Building Helps Generate Traffic to Your Website and Improve Your Conversion Rate
Link building is one of the most effective ways to rank on the Search Engine Results Page (SERPS) using organic traffic. Sharing links between reputable and relevant websites help make the world wide web go-round as your brand’s identity extends to different audiences, making it one of the best and cost-effective tactics for increasing your conversion rate.
With that in mind, the white-hat link building methods above should help you improve an essential metric of your website’s credibility and ranking. To that end, if you’re looking for professional help, we’re a Pittsburgh-based digital marketing agency that specializes in SEO services for local businesses – get in touch with us today to see how we can help.